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Sample project
Smiths/Pepsi
Two giants of the snack trade held a conference on the Gold Coast, for which they required a registration site with a beach theme. It was a delight to break… Read more
Identity
The easiest and the hardest thing to design is a logo.
Anyone can create one, but if it is not embedded with some deeper meaning or reference, it will not be memorable. It is the process of distilling – taking the aspirations and ideas of a company and reducing them down into one visual motto. Finding originality within very strict parameters is the key.
Client: |
Babylonia |
Info: |
This post production company required a new logo to accompany the launch of new branding and high-end equipment. This logo represents a hard disk which holds all the digital content as well as a maze with many entrances to one finish. |
Role: |
Design and Concept |
Tech: |
Illustrator, Pencil |
Client: |
G1 Group of companies |
Info: |
This client, a dynamic event company with a pragmatic approach, required branding that conveyed engineering and strength - the idea of a service which is constructed correctly from the ground up. A series of logos within the one family were created. |
Role: |
Design and Concept |
Tech: |
Illustrator, Pencil |
Client: |
The Strength Within |
Info: |
A conference held in Vietnam needed staff to focus on their current strengths. Based upon a stylised lotus leaf (the national flower of Vietnam) this logo again calls upon culture and history to convey the idea of unrealised inner beauty blossoming outwards. |
Role: |
Design and Concept |
Tech: |
Illustrator, Pencil |
Motion
The easiest and the hardest thing to design is a logo.
Anyone can create one, but if it is not embedded with some deeper meaning or reference, it will not be memorable. It is the process of distilling – taking the aspirations and ideas of a company and reducing them down into one visual motto. Finding originality within very strict parameters is the key.
Client: |
Geneon |
Info: |
Japan’s largest film and distribution company required an animated logo to precede film screening. This project uses the interplay of light to slowly reveal the companies logo. In high definition this project really shines! Multiple layers in Illustrator and clever masks assested by light rays was a challenge. |
Role: |
Art Direction |
Tech: |
Illustrator, After Effects |
Client: |
General Electric |
Info: |
Working as part I a team I was able to assist and create the last 2 scenes of this low budget dynamic animation. It showcases the history of GE from the invention of the light bulb to it current focus on the environment and financial sectors. |
Role: |
Design and Concept |
Tech: |
After Effects, Cinema 4D |
Client: |
Grand Prix |
Info: |
This project proves that pressure really does make diamonds. An on site ‘highlights’ package, it was created overnight on 3 consecutive days, for guests to view at breakfast. Clean graphic overlays added a racing dimention. Who needs sleep anyway? |
Role: |
Design and Concept |
Tech: |
Shoot and Edit |
Client: |
Illy Films |
Info: |
Illy Coffee sponsored a winter film festival in new York. Working remotely we created this 3D cup for them. The formation of the ‘e’ in espresso combined with filmic elements makes this an emotive piece, of which I am especially proud. |
Role: |
Finished Art |
Tech: |
After Effects, Cinema 4D |
Client: |
Jenson |
Info: |
This project features ‘freeze time’ (a la Matrix) on a video budget! cut together with hundreds of client still images it makes heros of the talent, just the thing needed for a staff presentation. This project also featured a 3D element, which was cut with the video to create a heightened level of sophistication. |
Role: |
Design and Concept |
Tech: |
Final Cut Pro, Cinema 4D |
Once upon a time, ‘print’ meant the written word, trapped safely inside a book. Now, words have escaped, we see them everywhere, but rarely without pictures.
The printed word and the visual image have become inextricably linked, but whereas some offerings stay with us, or lead us to read on, others are out of our hand or mind in moments. The ability to combine words and images so that the result on paper is perfectly pitched to appeal to the intended recipient is the mark of a good print designer. Whether it is an invitation or an annual report, it must delight and arrest the reader.
I have created all forms of print material, including event invitations, branding development for stationary, annual reports, press advertisements, newsletter design and template, miscellaneous collateral and direct marketing.
Client: |
Australlian Law Awards |
Info: |
The Australian Law Awards required a new brochure and branding identity for 2006. I used images traditionally associated with the profession, combined with cutting edge typography and layout for a modern, yet weighty feel. |
Role: |
Art Direction |
Tech: |
Indesign, Illustrator, Photoshop |
Client: |
Canberra Institute of Technology |
Info: |
Branding development across a range of student materials targeting 3 key audiences; staff, students and working professionals. Handbooks, stationary, website and miscellaneous material was all included in this package. |
Role: |
Design and Concept |
Tech: |
Indesign, Illustrator, Photoshop |
Client: |
One Step Ahead |
Info: |
A corporate conference required the application of branding to a wide range of elements including; hats, bags, uniforms, wine bottles, work books, pens and many other items. The most interesting part of this project was the design and 3D visualisation of an award sculpture, which looked amazing when it was created. |
Role: |
Design and Concept |
Tech: |
Client: |
VMware |
Info: |
A direct marketing mail campaign. This project helped elvoled the clients own guidelines and included tabbed information cards as well as an interactive CD-ROM. The project was really well receved and the subsequent high response rate made for a very happy client. |
Role: |
Art Direction |
Tech: |
Web
In the rush to get onto the web, many companies have encountered unforseen problems creating the website that is right for them. My experience in this medium has taught me much about avoiding the pitfalls.
I always set out to create a site which not only looks good, but which will add lasting value to the business by functioning as a fast and reliable source of interest and information to your clients. Companies that are sceptical about the value of the web simply haven’t got the right web site yet. A web site must be functional first and foremost – easy to navigate, and easy to update.
Client: |
Bedroom Eyes Escorts |
Info: |
A CMS managed website for a discreet personal service. Unique design and total customisation. |
Role: |
Design and Coding |
Link: |
Go there |
Tech: |
Expression Engine 2.0 |
Client: |
Directions CIM |
Info: |
This successful travel and conference booking agency requested a ‘non-template’ site that featured Australian imagery. The tabbed navigation, which imitates the style of a travel diary, created an innovative navigation system. This site also features an animated Flash map of locations around Australia. |
Role: |
Art Direction |
Link: |
Go there |
Tech: |
Dreamweaver, Photoshop |
Client: |
G1 Group of Companies |
Info: |
Site design for 5 new companies under the G1 banner. Branding development showcasing the companies projects.
|
Role: |
Design and Coding |
Link: |
Go there |
Tech: |
Dreamweaver, Expression Engine CMS |
Client: |
G1 Productions |
Info: |
The combination of a single bright colour and old stock photography creates a visually arresting page, which is suggestive of both modernity, and the lasting reliability of an engineered result. |
Role: |
Design and Coding |
Link: |
Go there |
Tech: |
Dreamweaver, Expression Engine CMS |
Client: |
G1 Wine Club & G1 Cellars |
Info: |
Site design for a new online corporate wine distribution company. A rustic feel and consistant feel between two sties. |
Role: |
Art Direction |
Link: |
Go there |
Tech: |
Photoshop - CMS outsourced |
Client: |
Jim Beam Island 2008 |
Info: |
A corporate get away for high achievers needed a website that set the tone for fun whilst still being on brand. I created the 3D island for the main interface and art directed the designer building the site. |
Role: |
Design and Coding |
Link: |
Go there |
Tech: |
Flash, Photoshop, Cinema 4D |
Client: |
Manly Community Centre |
Info: |
A community site for an organisation that wanted to maintain their site themselves. |
Role: |
Art Direction |
Link: |
Go there |
Tech: |
WordPress CMS |
Client: |
Manpower |
Info: |
Manpower required a simple intranet site for a staff incentive program. This site was actually launched before their new global public site, and was therefore more of a style guide and interperatation exercise than a design piece. |
Role: |
Design and Coding |
Link: |
Go there |
Tech: |
HTML template for internal CMS adaptation. |
Client: |
Qantm Connect |
Info: |
Developed by me from the group up as an initiative to connect students to resources on the internet.The site hosts bookmarks, student graduation photos, sample projects, internship candidates, teacher blogs to name but a few of the sections. |
Role: |
Art Direction |
Link: |
Go there |
Tech: |
Wordpress 3.0 |
Client: |
Smiths/Pepsi |
Info: |
Two giants of the snack trade held a conference on the Gold Coast, for which they required a registration site with a beach theme. It was a delight to break away from the usual restrictions associated with corporate work. |
Role: |
Design and Coding |
Link: |
Go there |
Tech: |
HTML |
Client: |
Telstra IP |
Info: |
An internal educational 3 minute scripted animation. This project required custom icons to simplify abstract concepts and simply ‘ugly’ technology. Animated icons and a clean background gave this project a stylish look whilst adhering to brand guidelines. |
Role: |
Design and Coding |
Link: |
Site offline |
Tech: |
Flash, Photoshop |
Client: |
Today at School |
Info: |
This project is an electronic bulletin board which is broadcast on flat screens around campus. |
Role: |
Design and Coding |
Link: |
Go there |
Tech: |
Expression Engine 2 |
Client: |
Woodstock Runners |
Info: |
A personal project. I have developed this site for the past 8 years and members update content. |
Role: |
Design and Coding |
Link: |
Go there |
Tech: |
WordPress CMS + theme customisation |